Media

Ukrkoopspilka: the media direction of activity

CO-OP Media is a powerful company under the roof of which today we publish national newspapers, magazines, book publishing activities, Internet sites of various thematic directions.

The history of the holding began in the distant 1992 year, from the newspaper “The News of the Central Union of Consumer Societies of Ukraine”. In May 1992, the first issue of the newspaper came out. On her pages was the work of the important economic field of the country – consumer cooperation of Ukraine.

In 1994, in the newspaper “News …” a thematic page “Advice” appeared. In a few years, the “Zinnischee” page of useful tips, recipes, stories about various life stories has grown into the most circular Ukrainian newspaper. At the end of 2000, the note “Prednitsy” was 1 million 747 thousand copies. And today “Advice” among the leaders of readership sympathies. On its pages you can find many interesting and useful information from virtually all spheres of Ukrainian life. An interesting section is started by the editor-in-chief of the “Advice” – “Advice Meeting”. This is a series of interviews with outstanding people of our time. They have already been published twice by separate books: “A deliberate welcome. From the sources “,” Advisory meeting. Stories of life and success “.

At the beginning of the two-thousandth, the production facilities of the company increased: its own publishing house was built, a printing machine that had no analogues throughout the post-Soviet space was purchased. Today, the power of the plant is involved in the printing of periodicals of the company – the newspapers “News …” and “Predadnitsa”, as well as many other printed editions of the country.

In 2015, the range of periodicals of CO-OP Media has expanded significantly. There were series “Library of the Advice”, the children’s magazine “Rozumashki”, magazines “Binding”, “We are preparing at home” (series “BB”), “Crosswords”. Significantly intensified book publishing activity of the company. The total monthly edition of all editions was 280 000 copies.

In the online segment, the holding is represented by the portal on business management Uamarket.info, which began work in 2016. Last year it was complemented by a module of the online shop shop.uamarket.info, which became the first in the cooperative system.

Also, under the roof of CO-OR Media works site about modern events in the fashion industry, in the field of leisure – LeMonade. For a short time (since November 2017) the attendance of the site has increased to more than 300 thousand visits per month.

The significant contribution of the holding to the book publishing business of Ukraine. In 2017, as a result of cooperation with the American publishing house “Scholastic”, the SO-OP Media Company issued in Ukraine books from the world-famous series “Seeker” and “Seeker of fantasies”. Also, there were books from the series “Ukraine sacral” about the famous cossack chieftain of Ivan Sulfur and the founder of Hasidism Baal Shem Tov, who lived on the territory of Ukraine, books “Grigory Skovoroda. Narcissus and the philosopher “,” Elena Blavatsky. Mysticism, secrets, riddles “,” Mikhail Bulgakov. Physician and Body Soul “.

The printed production of the holding is actively represented at the Forum of Publishers in Lviv. The books of the cooperative publishing house were marked by its organizers: they were included in the short list of the “The Best Book of Publishers Forum 2017” contest, and were recommended as one of the best book novelties of the Forum in the categories “children’s literature” and “biographical prose”.

The company actively develops printed products for children. So, the magazine “Razumashki” was recognized by the State Committee on Television and Radio Broadcasting as the best children’s edition of Ukraine in 2017. The team of special projects of the holding developed the game “Creeps” – a quiz for young intellectuals, and the game “100 masterpieces of painting”, as well as family calendar planners.

 The use of digital tools for distributing information of the printed editions of the holding is intensifying. All newspapers and magazines of the holding have their own pages in social networks and messengers. Since the year 2017, the CO-OP newsletter has started to prepare video announcements and video reviews of the newspaper. They are all available on the official YouTube channel edition //www.youtube.com/channel/UCl4BMcW3V4xCsvxvWmgYx6Q.

The newspaper “Podladnitsa” has its website //poradnica.com.ua, as well as the pages on Facebook: “Gazeta” Podladnitsa “” and “Advisory Meeting with Tatiana Vlasyuk”. Also on the YouTube channel are posted video announcements of the next issue of the newspaper.

//youtu.be/BBB3K5z_1qA and video tutorials.

 The facebook page of the company is created and actively conducted at //www.facebook.com/CoopUkraine/.