Back to the news

The book COOP-store marks the 70th anniversary in Poltava region

In the town of Kobeliaky, Poltava region, the seventieth anniversary is marked by the store “Books”, which is a part of the system of consumer cooperation of the region and is located in the center of the city. Among other facilities it is the pride of cooperators, as it has interrupted its activities only once during its history – during the Second World War.

One of the most popular authors, whose books were sold and are still being sold in the store, was Mykola Kasyan, who was also a frequent visitor to the store. He was born in the Kobeliatsky district, studied to be a doctor, and devoted his whole life to helping people with spinal problems. In particular, for the last 40 years he has lived and practiced medicine in Kobeliaky, where he was recognized as an extremely skilled osteopath. For his achievements, Mykola Kasyan even entered the Guinness Book of World Records in 1993 as the person who performed the largest number of osteopathic operations during the year.

It was literally written as follows: “Ukraine. Mykola Kasyan, a folk doctor, performed the most osseous operations. During 1990, he set the spinal discs for 41,251 patients.” It is noteworthy that in this case, too, there is family heredity: now in the center of manual therapy people are treated by his adopted son, Jan Kasyan, who has been using father’s methods for the past 15 years.

However, during his lifetime Mykola Kasyan not only treated people, but also wrote scientific works and works of art, and also co-authored the textbook “Physical therapy and sports medicine”  for university students (1995). Such works “The thorny path of the bone-setter” (1990), “My thoughts, my thoughts …” (1997), “What was — that was” (2002) were sold in the “Books” store.

However, during the existence of the store in society there have been dramatic changes that could not but affect the book trade. Once the shelves were crammed with socio-political, encyclopedic, scientific, reference, specialized, fiction, children’s literature. Now the demand for printed publicity materials has decreased. The average monthly turnover of the store is 120-150 thousand UAH.

According to Valentina Dyachenko, the pandemic and the restrictions associated with it have hit the book trade significantly. However, despite this, the store is trying not only to return its customers, but also to attract new ones.

 “We work closely with libraries, with united territorial communities – we now have two of them: Kobeliatska and Bilytska. Unfortunately, it was not our fault that they stopped servicing schools, because they now receive textbooks centrally. Although student youth remains a constant category of our visitors. And as the adult audience becomes more passive about reading, we turn our attention to children. They still have an interest in the book, and we try to cultivate it in every possible way. Albums for drawing, coloring books, geographical maps, atlases, newspapers, magazines, brochures, leaflets, and the like are well in demand. And very popular once fiction is brought in for specific orders,” – says Valentina Dyachenko.

As far as is known, at the end of 2020, 343 publishing houses were closed in Ukraine, 0.48 books were issued per one inhabitant of the country, incomes from book production decreased by 48%.