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In December 2020, a 4-star Reikartz Hotel was opened in Khmelnytskyi, located in the renovated building of the regional consumer union, which is a part of the COOP Ukraine system. The hotel is located in the historical and business center of the city; its architectural ensemble is made in the style of classical Western European architecture. The Khmelnytskyi City Council, the Khmelnytskyi Regional State Administration, the Khmelnytskyi Regional Philharmonic and the central square of the city – Independence Square are within walking distance.

Cooperators participating in the All-Ukrainian Partnership Meeting 2020 “Exchange of experience in the field of diversification of vectors of the Consumer Cooperative System in Khmelnytskyi region on the basis of hotel business: overcoming obstacles to change, new forms of partnership, prospects” were one of the first guests of the hotel. The participants and speakers included Illia Gorokhovskyi, Chairman of the Board of Ukrkoopspilka (COOP Ukraine), Victor Philipchuk, Chairman of the Union of Consumer Societies of Khmelnytskyi region, Andriy Dema, COO of the Reikartz Hotel Group and Andriy Magaletsky, executive director of the Reikartz Hotel Group.

In 2018, major repairs and reconstruction of an old building with two additional storeys started in the old building, after which the height of the object increased from two to four floors, and the area increased by a third. In addition, it was decided to change the functionality of the building – from an office center, it turned into a hotel Reikartz 4 * Khmelnytskyi. This time the largest hotel operator in Ukraine – Reikartz Hotel Group became the COOP partner.

Now the hotel offers guests 79 rooms, 30 of which are already available for booking of different categories: “Classic”, “Standard”, “Superior”, “Suite”, two conference rooms (under construction), parking lot on the territory of the hotel, and also a standard set of services for the Reikartz chain: Wi-Fi, room service, daily breakfast in open buffet style. Since July 2020, the conceptual establishment of the Reikartz Hotel Group chain – the Georgian restaurant “Stumari” has been operating as part of the hotel and for external clients.

“Life, and especially crises, teach everyone to be more flexible and look for new approaches to cooperative business organization,” Illia Gorokhovskyi, Chairman of the Board of Ukrkoopspilka, said during the partnership meeting.

“The diversification of the Khmelnytskyi consumer cooperation activities based on the hotel business was both a challenge for us and a test of our ability to overcome obstacles on the way to qualitative changes. The formula for success of Khmelnytskyi cooperators is simple: the experience of colleagues, financial support of shareholders and Ukrkoopspilka, a reliable partner of the Reikartz Hotel Group and, as a result, a flagship 4* hotel. I believe that by joint actions and in unity of the coordinating efforts, we will forever preserve the slogan for future generations of cooperators “Consumer cooperation is, was and always will be”, – said Victor Philipchuk, Chairman of the Board of the Union of Consumer Societies of Khmelnytskyi region.

As part of the COOP Ukraine system, a number of hotel and restaurant complexes are already operating, including “Kozatska zastava” in Kropyvnytskyi, “Vele Rosse” in Odessa, “Dubovyy gai” in Vinnytsia, and “Tysa” in Irshava. These institutions offer a European level of comfort of accommodation, meals, provision of entertainment tourist and related services, including information, household, mediation, business center services, organization of leisure activities. Hotels are based both on independent business and on partnership contractual relationships.